01 — Traffic & Acquisition
TRAFFIC SOURCES
Organic & Referral Traffic
- Instagram @melissacapp: Reels — gym anxiety tips, form demos, client wins, mindset
- Facebook: Community posts, shared reels, women's fitness groups
- Threads: Conversational fitness content, "hot takes" on gym culture
- TikTok: Short-form form tutorials, "day in the life", nervous system content
- Google Organic: "online fitness coaching women Canada", "gym anxiety help"
- Client Referrals: Word-of-mouth, Instagram tags & story mentions
- Podcast / Interviews: Athletic therapy + women's strength guest spots
Lead arrives
02 — Landing Page & Assessment Funnel
dunamisxp.com
Confident & Strong in 90 Days — Funnel
- Hero: "Go from anxious and unsure to confident and strong in 90 days"
- Social Proof: Shelby (40+ lbs), Betty-Ann, Carla, Emm, Carly testimonials
- Timeline Preview: 30d → 60d → 90d milestone roadmap
- Survey-Based Assessment: Gym history, anxieties, goals, experience level
- Credentials Block: Athletic Therapist | B.Sc Nutrition | PN L2 Coach
- Opt-In Form: Name + phone + email + "Tell me about your gym fears"
- CTA: "Start Your Free Assessment" — leads to intake survey
- Immediate: Contact created in CRM, tagged, workflow triggered
Opt-in submitted
03 — Speed to Lead (First 5 Minutes)
MELISSA'S TOUCH
Speed to Lead — Instant Response System
3 SMS + 1 Email + AI Chat
- Instant SMS 1 (0 min): "Hey [Name]! It's Melissa from Dunamis XP — your assessment just came through. I'm so glad you reached out 🧡"
- Instant Email (0 min): "Welcome to Dunamis XP — here's what happens next" + assessment PDF
- AI Chatbot 24/7: Answers gym anxiety FAQs, confirms receipt, books strategy calls
- SMS 2 (2 min): "I read through your answers — you're exactly who I built this for. Can we hop on a quick call this week?"
- Call Attempt (5 min): Manual task assigned — Melissa calls within 5 min during business hours
- SMS 3 (8 min): If no answer — "No worries! I'll send you a quick overview in the meantime."
- Voicemail Drop: Personal message from Melissa if unanswered
Nurture begins
04 — 7-Day Aggressive Nurture Sequence
ACTIVE NURTURE
7-Day Aggressive Nurture
11 SMS + 7 Emails
- Day 1 — 3 texts + call: Assessment recap, "I see you" personal message, booking link
- Day 1 Email: "Why most women feel anxious at the gym (it's not your fault)"
- Day 2 AM SMS: Gym anxiety tip — "The 5-min pre-workout ritual that changes everything"
- Day 2 PM SMS: Form video reel link — "Watch this before your next session"
- Day 2 Email: Client story — Shelby's first week (relatable, honest, real)
- Day 3 AM SMS: "Quick question — what's your biggest fear walking into a gym?"
- Day 3 PM SMS: "Most of my clients felt exactly like you do right now…"
- Day 3 Email: "How Dunamis XP is different — the psychology behind the plan"
- Day 4 SMS: "Your 90-day roadmap: what Weeks 1–4 actually look like"
- Day 4 Email: Carla's post-surgical recovery story
- Day 5 SMS: Video message from Melissa — "I want to coach you"
- Day 5 Email: "What makes a great 1:1 coaching client (you check every box)"
- Day 6 SMS: "Spots are limited — here's how to get started today"
- Day 6 Email: FAQ + objection handling ("Is this right for me?", "I'm a beginner")
- Day 7 SMS: "Last nudge from me — ready to go from anxious to unstoppable?"
- Day 7 Email: "Your personalized plan is waiting — let's build it together"
- Day 7 PM SMS: "Book your free strategy call — takes 5 minutes" + direct link
Day 7 complete
05 — Enrollment Decision
ENROLLED IN
COACHING?
COACHING?
YES ✓ Onboarding
NO → Long-Term Nurture (Left Panel)
YES — payment received
06 — Client Onboarding Sequence
ONBOARDING
Welcome & Onboarding Sequence
5 SMS + 5 Emails
- Instant SMS: "You just made the best decision — welcome to Dunamis XP! 🧡"
- Welcome Email: Personal note from Melissa + what to expect, community link
- Day 1 SMS: App setup instructions + coaching platform login
- Day 1 Email: "How to submit your first movement assessment video"
- Day 2 SMS: Movement assessment scheduling link + what to wear/bring
- Day 2 Email: "Before your first week — read this" (mindset + expectations)
- Day 3 SMS: "Your first week training plan is ready — let's GO"
- Day 3 Email: Week 1 plan delivery + form video tutorial link
- Day 4 SMS: Video submission tutorial — "Send me your first form check"
- Day 5 Email: "How to use the 24/7 AI training assistant for questions"
REVENUE UNLOCKED
1:1 Coaching Investment
| Package | Investment |
|---|---|
| Monthly Coaching | ~$300–$500/mo |
| 90-Day Package | ~$900–$1,400 |
| 6-Month Commitment | ~$1,500–$2,400 |
Journey begins
07 — 90-Day Coaching Journey
COACHING JOURNEY
The 90-Day Transformation Program
- Week 1–2 / Foundation: Movement assessment, nervous system baseline, confidence-first intro programming. No intimidation — learn the environment.
- Week 1 Check-in SMS: "How was your first session? I want to hear everything" (Melissa personal)
- Week 2–4 / Building: Structured strength program begins, weekly form video submissions, mobility + form education. Daily guidance via app.
- Monthly Check-in Email: Progress photos protocol, confidence self-assessment, programming pivot if needed
- Month 2 / Progression: Progressive overload begins, compound movements introduced, visible strength in daily activities. Psychology-informed mindset coaching layered in.
- Month 2 Milestone SMS: "Look how far you've come since Day 1 — I'm so proud of you"
- Month 3 / Independence: Client leads their own sessions with Melissa's guidance from behind. Autonomy building. Community integration.
- Day 90 Celebration Email: Transformation recap, testimonial request, re-enrollment offer
- Throughout: 24/7 AI training assistant for questions, weekly video form checks, community touchpoints
Day 90 complete
08 — Retention Decision
RETAINED /
RE-ENROLLED?
RE-ENROLLED?
YES ✓ Ongoing Client
NO → Win-Back (Left Panel)
YES — continued
09 — Ongoing Client & Community
ONGOING CLIENT
Retained Client — Ongoing Journey
Monthly Touch Cadence
- Bi-weekly check-in SMS: Progress acknowledgment, adjustments, encouragement
- Monthly Email: Programming update, new challenge, momentum content
- Progress Tracking: Strength benchmarks, confidence self-ratings, body recomp metrics
- Alumni Community: Exclusive group, live Q&A with Melissa, peer support
- Milestone Celebrations: SMS shoutouts at 6, 9, 12 months
- Day 30 Referral Ask: "You're killing it — got a friend who needs this?"
- Advanced Offer (post 90d): Performance track, VIP intensive, 6-month deep-dive
Expansion path
10 — Advanced Programs & Long-Term Value
REVENUE — LTV MAX
Advanced Programs & Alumni Value
- 6-Month Deep-Dive: Full periodized training, nutrition integration, advanced mindset coaching
- Performance Track: Athletic performance goals, sport-specific strength, competition prep
- VIP Intensive: Weekly video calls, same-day form feedback, Melissa's personal calendar access
- Alumni Community: Lifetime access with monthly live sessions, resource library
- Referral Revenue: $50 credit per enrolled referral — automated tracking
- Testimonial Campaign: Guided video testimonial request + social proof repurposing
Full Tag System
ALL TAGS — 35+ LABELS